Our Responsibility, Your Trust

Your Trust: Our Most Important Ingredient

Trust begins with an open conversation – one we’ve been having with you for nearly 180 years and will continue for many more. As we listen, some of you ask about the ingredients in our products. Here’s our point of view.

Being Safe, Feeling Safe and Ingredient Choices

Safety is at the heart of everything we do. Before we market a new product, we go beyond regulatory compliance by ensuring every product’s safety through our additional four-step, science-based process. Our approach uses the same process as regulatory agencies around the world, like US FDA, EPA, the EU, the WHO, and others. Simply put, that is being safe.

But feeling safe can be a different matter altogether. You may be curious about the actual ingredients we choose, so we are sharing more information on both what’s in our products and what’s not in our products, based on common questions you’ve asked.  

Mother hugs son with a green towel.

Common Ingredient Questions

Although we ensure our products are safe for use before they hit store shelves, we know there’s more conversation around certain ingredients. You can learn about our perspective on those ingredients using the links below.

1,4 dioxane
Fragrances & Scents in our Products
Natural vs. Manmade

Ingredients by Brand

It’s important to us that you can find the ingredient information you’re seeking. 

For all Oral Care, Personal Health Care, Beauty & Hair Care, and Skin & Personal Care products, please check the product label for a list of ingredients; you can also visit the brand websites for more information.

Our Baby, Feminine and Family Care brand webpages answer common ingredient questions. Please visit Our Brands for a list of sites.

Information on our Fabric Care and Home Care ingredients can be found on the Product Safety & Compliance site or Brand websites.