Birth of an Icon: Pampers

The simple everyday act of changing a baby’s diaper was the inspiration for Pampers, P&G’s largest and one of our fastest growing brands. For more than 70 years, Pampers, has been caring for the happy, healthy development of babies, and today serves more than 25 million babies in more than 100 countries around the world.

Watch the full story of how Pampers came into the world, and its rise to household icon today.