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Sustainability Icon

Reducing our footprint one step at a time

We’re concerned about using sustainable technology. So as a company, it’s up to us to make responsible, eco-friendly products. We know how crucial it is, and we’re committed to doing our bit.

Our goals

During Earth Week in 2018, we released new environmental sustainability goals called Ambition 2030. These broad-reaching goals have a common aim: to enable and inspire positive impact on the environment and society while creating value for the Company and consumers.

In an attempt to address two of the world’s most pressing environmental challenges—finite resources and growing consumption—we’ve developed pillars to focus on four specific areas:

Sustainability: Enable responsible life - Icon

Enable responsible consumption, packaging, ingredients, and safety

Sustainability: Reduce our footprint - Icon

Reduce our footprint, protect the forests, and improve livelihoods of palm smallholders

Advance recycling solutions Icon

Ensure packaging won’t find its way to the ocean, protect water, and advance recycling solutions

Integrate sustainability into business plans Icon

Educate employees, integrate sustainability into business plans, and reward progress


We were able to create these ambitious goals for the future because we’ve made so much progress on our 2020 goals. To do that, we focused on improving our efficiency and reducing our footprint in three areas, which you can explore here.

Click to jump to each section.

Conserving water

Adult washes dishes

Over the past two decades, our teams have been developing innovative ways to reduce and recycle water use in our facilities and help you to reduce it in your home.

Adult working in factory

Reducing our water usage

2020 goal: reduce freshwater use by 20%

100% to our 2020 goal

Reduced our water usage by more than 27% per unit of production

For the past five years, we’ve been working with experts at the World Resources Institute’s Aqueduct Project to develop a process that allows us to determine which manufacturing sites and supplier locations have limited access to water.

Washing the dishes

Helping you to save water in your home

2020 goal: Provide 1 billion people with access to water-efficient products

61% to our 2020 goal

Provided access to water to more than 610 million consumers

To use many P&G products, water is required. We’re working hard to create ways that allow you to use less water but still get the full benefit.

Cascade Platinum Action Pacs

Cascade Platinum Action Pacs clean stuck-on food so well you can save more than 75 litres of water per load.*

Swiffer WetJet

Households using Swiffer Wet or WetJet can save more than 265 litres of water per year compared to the standard mop and bucket.

American Forest & Paper Association

2017 Sustainability Award for Water

The American Forest & Paper Association

Eliminating waste

Environmentally friendly factory

We have a vision that one day absolutely zero consumer and manufacturing waste will go to landfills. To help to lead the way and set the tone for what’s possible, we’re on a mission to achieve that now.

Adult holding manufacturing waste

Recycling manufacturing waste

2020 goal: Zero manufacturing waste to landfills

72% to our 2020 goal

72% of our manufacturing sites have already achieved this, including our plant in Johannesburg.

Since 2007, our Global Assets and Recovery Purchases (GARP) programme has diverted nearly 700,000 tons of rubbish from landfills, finding alternative uses for this potential waste.

Pampers Baby Dry

In China, Pampers’ highly absorbent materials are used to create a fertiliser that holds water for extended periods of time, allowing locals to replant in harsh areas like the Gobi Desert.

Always Pads

At our Akashi site, unsaleable Always pads are being recycled into absorbent cat litter.

Helping you to reduce waste

In a world where living green has become more important than ever, we know it’s important to create environmentally sustainable products. We’re continuing our efforts to improve our packaging so it’s as efficient and sustainable as possible.

We’ve been using recycled materials in our products and packaging since the 80s. In fact, one of our very own scientists invented a new sustainable technology that recycles a type of plastic that wasn’t recyclable before—helping us to reduce even more waste.

To this day, we continue to help consumers to reduce their footprints by collaborating with corporate programmes such as Waste to Worth and organisations including The Recycling Partnership, The Closed Loop Fund and Materials Recovery for the Future.

2020 goal: Ensure 90% of all packaging is recycled

96% to our 2020 goal

86% of P&G packages are considered recyclable

Dawn Ultra

Dawn Ultra has 3X more grease-cleaning power per drop**—doing more dishes with less, and saving up to 25,000 tons of plastic each year.†

Puffs Ultra Soft

Each sheet of Puffs Ultra Soft and Plus Lotion is 3X stronger than the leading bargain brand—reducing waste since you can use less.

2020 goal: Reduce packaging by 20% per consumer use

65% to our 2020 goal

Reduced packaging by 13%

Tide Purclean

Tide purclean™ is certified 65% bio-based, with 100% recyclable packaging, and is produced at a plant that sends zero manufacturing waste to landfill.

Head & Shoulders

In partnership with TerraCycle and SUEZ, we produced the world’s 1st recyclable shampoo bottle made with up to 25% recycled beach plastic.

Preserving our climate

Drawing of windmills and forest

Our goal is to keep our promise of “quality you can trust” while reducing the environmental footprint of our company and our consumers.

2020 goal: Reduce greenhouse gas emissions by 30%

53% to our 2020 goal

Reduced absolute GHG emissions by 16%

2020 goal: Reduce energy usage by 20%

100% to our 2020 goal

Reduced energy usage per unit of production by 22%

Workers standing on a metal platform with windmills in the background

Renewable energy in our plants

2020 goal: 30% renewable energy

33% to our 2020 goal

Achieved 10% renewable energy

With P&G's US partners, an additional 52 wind turbines and more than 125 megawatts of electricity were brought to the US grid via the wind farm in Texas, USA. This wind farm provides 100% of the electricity needed for all the US and Canada Fabric & Home Care manufacturing sites—including Tide, Gain, Downy, Dawn, Cascade, Febreze and Mr. Clean.


Responsible sourcing

Forests are one of our most renewable resources. By collaborating with numerous organizations, we’re making progress towards protecting these habitats.

As members of the Roundtable on Sustainable Palm Oil (RSPO), we’re also committed to sourcing our palm and palm derivatives responsibly.

Environmental Policies
United States Environmental Protection Agency

Climate Leadership Award 2017: Organizational Leader

Recognized for active leadership to address climate change and reduce greenhouse gas emissions The US Environmental Protection Agency (EPA), the Centre for Climate and Energy Solutions and The Climate Registry

Our work doesn't stop here

This just scratches the surface of all of our efforts toward environmental sustainability. To get a full look at what we’re doing around the world, download our corporate sustainability report.

All goal numbers are representative of progress since 2010.
* Pre-rinsing dishes before loading the dishwasher uses up to 74 litres of water (Source: Energy Star energystar.gov).
** Cleaning product ingredients per drop vs. the leading competitor’s non-concentrated brand.
† Based on Dawn and equivalent P&G brands sold in the key markets globally.