Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below, or visit http://us.pg.com/who-we-are/our-approach/our-approach-innovation/recent-innovations to see our global innovations.

New Product Pacesetters brand product packages including Tide, Puffs, Downy and Secret.

A commitment to innovative products earned P&G eight of the top 25 spots on the IRI New Product Pacesetters™ Report for the most successful non-food product launches of 2015.


Pantene Pro-V Conditioners

Pantene Pro-V Conditioners

May 19 2016

Pantene Pro-V Conditioners

Upgraded base conditioner formulas in Pantene Pro-V combine conditioning ingredients into a silky texture for the purest form yet of Pro-V conditioning technology.

Oral-B GENIUS

Oral-B GENIUS

Apr 11 2016

Oral-B GENIUS

Oral-B GENIUS is the world's first electric toothbrush that combines motion sensor technology located in the brush, and video recognition using a smartphone's camera, to track areas being brushed so that no zone is missed.

Venus Swirl

Venus Swirl

Added Apr 17 2015

Venus Swirl

Gillette has introduced Venus Swirl, the razor that sets a new standard in shaving by contouring to tricky areas for flawless skin.

Pantene Pro-V Anti-Oxidant Technology

Pantene Pro-V Anti-Oxidant Technology

Added Feb 14 2014

Pantene Pro-V Anti-Oxidant Technology

Pantene Pro-V Anti-Oxidant Technology is Pantene’s first clinically tested solution to oxidative damage.