Birth of an Icon: Pantene

Ask any woman and she’ll tell you: a “bad hair day” changes everything. Not only her look, but her mood. The alternative, a “good hair day” with healthy, shiny hair, makes a woman feel great about herself and the world.

The everyday routine of hair-washing and styling, with the right products, is anything but routine. Hair can actually be transformed into healthy, shiny hair by protecting and repairing hair damage.

This history reel showcases how Pantene has been doing just that—from its introduction in Europe in the mid-20th Century to today.